Previous Associate Creative Director
A strategic marketing agency in Buffalo, NY that brings partnership to every project and specializes in strategy, branding, digital, public relations, creative, media, web and application development services.
- Helped lead, manage, and facilitate a Creative team of designers and writers to deliver creative projects that met brand standards, budgets, and KPIs for hundreds of clients
- Led brand development, brand messaging creation, concepting, and creative strategy needs, and developed a proprietary name-development process
- Developed and wrote the company’s Mission, Vision, Value Proposition, Positioning, and Core Values for executive buy-in and team-wide adoption
- Acted as lead copywriter to create brand messages and tone while overseeing and editing the output of additional copywriters and contractors
- Worked both independently and collaboratively on social media strategies and execution; website wireframing and content strategy; UX/UI and digital copywriting, print collateral; digital marketing strategies and targeting execution; naming; brand language and visual development; internal communications, persona development; qualitative research deployment; and more
Inside the mind of Theresa Donnelly 